Harnessing the power of backlinks to uplift organic traffic- within weeks!

Building backlinks is just like driving a car- it doesn’t matter how much theory you know- unless you actually go and hit the road- the picture will always stay unclear.

With practice, comes perfection, but it’s the only way you can learn building links and ranking your website. Content, branding & backlinks go hand in hand with each other- all is important & together create a symphony for your brand to rank sustainably & perennially.

In this post, I’m going to tell you my top five link building methods, that are not just super powerful, but more than enough to rank in any kind of niche.

backlinks-to-bring-the-spring

THE CHALLENGE-

To be honest- this is our home ground, we don’t feel scared in making links or taking up a challenge of ranking a well-made website in a small time.

Our challenge was to actually choose 15 out of the 250 mind blowing link oppurtinites we had, all of them better than the previous one. But, we did it.

OUR OBJECTIVE-

Our mission was clear- get quality links that enhance the brand authority. The key is to get just the right amount of “insanely good & relevant” recommendations to your blog, in form of juicy backlinks.

Also, to choose the websites in a manner that our brand becomes visible to other editors & we unlock a natural flow of backlinks.

WHAT HAVE I LEARNT-

In this post, I’m going to tell you my top five link building methods, that are not just super powerful, but more than enough to rank in any kind of niche. 

  1. NICHE EDITS– If you are writing on noise free headphones and the authors writing on music websites link out to you, those are the most relevant kinds of links you can get. First make a list of all the keywords you are targeting and then expand that list by going into parallel categories. Find out the email IDs of the authors or website owners and shoot them an email, offering a nominal amount for placing a link in their already published articles.

    Make sure, they update the published date and add a small piece of fresh content to that article, so that the Google crawlers can revisit this page and pass on the authority of this backlink to your website.
  1. HOMEPAGE LINKS– If you’ve been in SEO for a long enough period of time, you know that the most authoritative page on a website is its homepage. Shootout emails to the owners of software, tools, services, or passion products. They’ll charge you on a yearly basis. Negotiate well and strike a deal for the homepage links.
  1. GENUINE FORUM-DISCUSSION BACKLINKSI’m not talking about the spammy forums or profile links here. We are talking about getting a link from real conversations on your topic from authority message boards or forums. Although these links are no-follow, they come with referral traffic which makes these links effective and helps your link profile become natural.
  1. 301 REDIRECTS– Once you have built 80% or more of your link profile and you are there on the first page of Google for your targeted terms, finding an expired domain in your niche that you can redirect is the best step. Redirecting this domain to your money site will help pass on the entire authority of the backlinks and give a huge boost to your rankings. In most cases, it helps you stick to the first position for a very long period of time.
  1. YOUR OWN LITTLE PBN– You can control the links that you get from your own PBN- you can choose any kind of anchor text, link placement, and these links are permanent. This means that in competitive niches, this is one of the most powerful methods to beat your competitors. Make sure you get the expired domains that are not penalised (their organic traffic graph is stable or rising and their archive history is clean).
    Remember to- just set up these domains on different IPs and don’t use low quality PBN hostings.

 

A perfect mix of three or more link building methods and natural anchor texts such as naked URLs, click here, visit here, this website, mixed with long tail keyword anchor texts can go a long way in sustaining the rankings of your website for a long period of time.

SEO is easy- it requires practice, some analytical reasoning, and persistence.

Seek the right guidance-

Seek the right guidance-

SEO is one of the most mis-informed subject that is widely discussed.

Every tom, dick & harry seems to have an opinion about how google functions & what should you do to bring traction & ranking to your brand or project.

Well, just like a doctor can cure you easily, otherwise you’ll struggle for years- same way only someone who is ranking in real time, currently can help you understand the correct strategy for your domain.

Under estimating content-

Under estimating content-

Whether it is the content that surrounds your backlinks or the content that is on your website- both reflect your brand, authenticity, integrity & personality.

What you have to say about you, as well as what your circle says about you when it comes to professional opinions- both matter. This is exactly what google works on- once you understand this- you will start cutting corners in content. As you should.

Looking objectively-

Looking objectively-

The key for backlinks is a good filtering process- not all backlinks are good backlinks. Getting a link from websites that are- not in your niche will have a drowning effect.

Publishing any article for money, or running after popular websites that are glorified link farms can negatively impact your website’s SEO. We scrutinize all link-building opportunities and make sure every backlink comes from a trustworthy source which makes us dominate forever.

Hiring SEO agencies for link building left me traumatized since most of them did a sloppy job, and I had to disavow most of these links or get them removed. Fawkes helped me understand link building’s meaning and importance. Now, we make great links on demand and focus on quality over quantity.

Rajat Brian Silva

Rajat Brian Silva

Head of SEO Operations, WL Hospitality

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