If someone asked me what’s the secret to ranking & banking for a long time with least investment & maximum peace of mind- I would say consider ranking as a wholesome concept. What is the meaning of that, ankila?

well, wholesome is-

CONDUCIVE, and what’s that?

It means for you to keep an optimum balance between every aspect that determines the growth & well-being of the brand you’re trying to build.

Now- let’s think for a moment:

What could be the pillars or aspects of growth for google?

Well, before that we need to just understand a small little fundamental. Girly Pop- google is a business & she is the most successful business at that, so she understands this more than anyone- that consumer is the king. Every successful business must prioritise serving the consumer right, above everything else. So, naturally as a business they like to show only credible, relevant & apt answers to the queries or the correct solutions in the first result, so that the consumer won’t leave out of frustration.

For measuring this- google has it’s own markers on trust, authority & good will. Few of them are- they’ll see the surf time- reading time, they’ll see if the user is bouncing too fast, what part are they reading the most, from where are they taking any action- is the user visiting a similar page for seeking resolution or are they satisfied enough to make a decision, purchase or move on. What kind of comments they are leaving on your website- yada yada! It’s a lot, need 8 hours to tell you all of it- but you get the idea.

In all these markers- there’s a small one known as: TRAFFIC. The number of users that are visiting your website from any source & using it as a resolution center indicates to google- that whatever you are providing them is valuable. This then, becomes a reason that google will start preffering your search result for the users- boosting your position to page 1 or in top 3.

Sustained for an optimum amount of time- leads you to rank on the top, this is where social media traffic plays the role as a organic ranking booster.

While having social media traffic is not a non-negotiable criteria but it definitely adds as an unfair advantage, it cuts your ranking time by a big margin depending on how much the traffic is & what geo or intent it is arriving from.

IS THAT ALL?

Ofcourse not,